Being an Independent Artist and the “Hollywood No”

April 16, 2019
Tamtam playing guitar
Tamtam in front of the Hollywood sign

The independent artist:  

I moved to LA four years ago to pursue my passion of becoming a singer and songwriter. I am so grateful to have been able to come here and meet so many incredible musicians, producers, and entrepreneurs in music and beyond.

Los Angeles is a special place because it is the hub of the music industry. Before I moved here, I told myself I had to be here. This is where everybody in music is! At least in my mind, it was.

I was right. This is where a lot of people are.

But when there is that kind of traffic in any industry, then you know there will be a lot of other people to sift through, before getting to the legitimate people. When I say ‘other' people, I mean people who say they are managers or producers, yet they do not have the passion or time for it.

If you move to LA not knowing anyone in the music industry as I did, then you will definitely meet some shady people before meeting the real deals. And I spent time meeting those kinds of people, from photographers to music video directors, even movie producers (don’t know how I got on that boat, but you live and you learn!).

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Rise Above the Noise and Live Your Life!

April 9, 2019

Live your life. Follow your gut

RISE album cover artwork
Rise Cover Art

My song Rise is about rising above the noise of society. The noise inside your head. And most importantly, following your gut to live the life you deserve!

It is about rising above the challenges we face and never giving up.

I collaborated with Meshal Al jaser on the music video - one of the most talented directors I have ever met. I am so lucky to have worked with him on this video. I did not want to tell him my concept behind the song, because I wanted to see his vision when he heard it.

The story he tells through the video addresses the topic of arranged marriage. Although it is not exactly the story that inspired me to write the song, the conclusion is the same:

If you know what you want in life and you find what inspires you, follow that path!

It is your life and you have got to live it!

The man I marry in the video is a mannequin - a metaphor for not really knowing the other person in the relationship of an arranged marriage.

We all interpret stories differently and that is why I am not going to explain my idea behind the ending of the music video.

I want you to come up with your own conclusions to the ending and what it means to you.

It was such a great experience writing this song, I wrote it with Grandson, who is a super talented singer and songwriter himself.

He helped me tell my story in the most concise way and fit it into a song.

When I was eleven years old I decided that I wanted to pursue music.

I knew it was my calling. I knew it was what I wanted to do.

But at the same time, I also felt that I would not be able to do it. I felt ashamed for wanting something so badly, something that felt so bad for me to want.

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Coexistence and Your Unique Individuality

April 3, 2019


tamtam at the LA womens march 2017
Tamtam at the LA Womens March

We all grow up with rules that shape our ideas. These rules can be as simple as “don’t steal” or “don’t lie”. These rules are to make us better human beings so we can live in a more peaceful world.

The idea of coexisting within our communities is important, and that is why we have traditions such as Christmas, Hanukkah, Ramadan, the New Year and more. These customs help us become closer and they make us feel like we belong to a community.

But what if we are not part of the same community?

What if we have different traditions?

I grew up in Riyadh, Saudi Arabia. Although I went to a pretty strict all-girls school in Saudi, outside of school I was surrounded by people from all kinds of backgrounds.

One of my best friends, Nadia, is half-American. I would always have Thanksgiving and Christmas dinner at her home with her family. So, I knew that there was a world outside of Saudi Arabia where people practiced all sorts of traditions depending on how they grow up and where they are from.

However, most of my interactions were with my girlfriends at school. A lot of them did not understand why I would celebrate Thanksgiving or Christmas dinner.

After all, I am Muslim and I am Saudi.

But to me, it was more than that.

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Where It All Began: Gender Game

March 27, 2019

Where It All Began

You may wonder about my song Gender Game and why I wrote it.  I get asked if I write songs that have to do with social identity, self identity, or politics on purpose.

The truth is that I do not do anything on purpose.

When I write a song, I want it to come from an authentic place.

I do not pre-plan or over think it.

This is how the best songs get written.

Tamtam in the Gender Game music video
Tamtam in the Gender Game music video

I had just recorded one of my songs called "Little Girl" with producer Zahed Sultan. I was cautioned about releasing the video on Youtube, revealing my name to the world, and showing my face, because of the more conservative society that I come from. But I still decided to release the video and song. I changed my name to Tamtam. And I told the editor to blur my face so that no one would be able to identify me.

Although I was able to go around my fears of society and still release my music, I felt disappointed and sad. I felt I did not have the freedom to be myself because of the thoughts or ideas of other people.

I did not understand why I felt so helpless because of something related to my gender. It’s really amazing how society can engrain a thought or an idea in your mind.

Why should other people’s views affect our own decisions? At that moment I wrote "Gender Game" because I felt that if I were a guy I would not care what society thought. Society would not care either. “I won’t share my face, I won’t share my name in this Gender Game, if I say my name or I show my face I should be ashamed”.

Young girl from the Gender Game music video
Image from Gender Game music video

I also discovered something amazing after I wrote Gender Game. I realized that it is actually never about what anybody else thinks. Deep inside, it was about me the whole time. It was about my own fears of being disappointed in myself for going against the norms of society. And it is also the fear of not succeeding. How would that feel? What will I do next if that happens?

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Tamtam. The Story of my Sound

March 4, 2019

I am Tamtam

I go by the name Tamtam.

I was born and raised in Riyadh, Saudi Arabia before moving to California at 15 years old.

Tamtam is the moniker for my music; it is not my real name. Tamtam reminds me to get into another energy space. One that is pure and authentic. One that does not include any voices or outside noise.

When I am Tamtam, I am breath - in and out...

Tamtam does not belong to any specific place in the world. She belongs to the whole world. She does not think ahead.

She is here and now.

Tamtam singing at the Kuwait Rising Festival in 2018
Tamtam performing at the Kuwait Rising Music Festival in 2018.

When I am Tamtam, I am just energy. I am here to create a field of positive energy. A powerful one. And spread this field as far and wide to everyone I come in contact with. My favorite way to share is through sound and music.

Tamtam was always inside of me, but I did not always know it...

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