Reflecting on her Saudi background, LA-based singer-songwriter Tamtam focuses on bridging the cultural divide between East and West and championing issues of identity, gender equality, freedom, and empowerment.
This year saw the Los Angeles premiere of her new single and video “Rise” directed by acclaimed Saudi-born actor and director Meshal Al Jaser, as an exploration of arranged marriage. This new artistic collaboration came ontheheels of the single and video "Drive", a meditation on women’s liberation and gender equality, which was released to coincide with the passing of new laws allowing women to drive for the first time in Saudi Arabia.
In April, Tamtam performed alongside Grammy award-winning, British soul singer Joss Stone at Kuwait Rising, a festival of emerging music from the Arab world and beyond, produced by Kuwaiti multimedia artist and social entrepreneur Zahed Sultan.
Inspired by music icons like Michael Jackson, Tamtam began exploring her voice when she was eleven years-old. At age fifteen Tamtam launched her music career with her first single “Little Girl” produced by Sultan. In light of the reservations of her Saudi friends and family, who warned Tamtam against showing her face online, she agreed to blur her face in the accompanying video when it premiered on YouTube in December 2012. This experience inspired the singer to adopt her moniker, Tamtam—a nickname referencing an African drum.
The release of Tamtam’s single “Gender Game” in December of 2014, spurred Geena Davis to invite Tamtam to perform at three symposiums—in NewYork, Washington, D.C., and Los Angeles—for the Geena Davis Institute on Gender in Media, the Oscar-winning actor’s non-profit organization promoting gender-equality in media. In quick succession, on International Women’s Day of March 2015, the blog Upworthy wrote about the song and its video, which revealed Tamtam’s face for the first time and garnered 100,000 views in a single day.
In April 2017, Tamtam released her second EP, “Identify Myself”, and a yearlater she dropped her hit single “Blue”, a song about a dissolved romantic relationship that reaffirmed her dedication to promoting positive messages while sharing her own experiences through her art
Tamtam is a Global Change Ambassador for Round table Global. She performed at the organization’s first Los Angeles Global Youth Awards last month. In her ambassadorial role, she joins a dynamic group of leaders, policymakers, entrepreneurs, educators, activists, artists and young people passionate about changing the way we exist on this planet.
She collaborates with progressive house and electro producer Accidental Muse.They released a few singles this year including “Chill Vibes”, “The Way We Move”, and “Light & Dark”.
Tamtam has been featured in the media on ABC News, CNN, CNN’s Great BigStory, Upworthy, and in Arab News, AMFM Magazine, Flaunt Magazine, Flaunt.com,Gulf News Substream Magazine, Vogue Arabia, and Wear Your Voice Magazine,among other outlets.